04
Our Company

For Afore SURA, sustainability is the set of permanent actions with which we build trusting, long-term relationships with our different stakeholders.

Business Ethics
Human Talent
Institutional Stregthening
Our Business
Ethics Management

Business ethics is crucial for Afore SURA to foster trust and transparency, improve the reputation of the Company, and ensure compliance with laws and regulations. In addition, business ethics promotes a positive work environment and increases trust among stakeholders, thus contributing positively to society.

Code of
Conduct

Ethical behavior is not an option, but an integral part of our business. At Afore SURA, we believe in the defense of ethical behavior, and promote that all of our actions respond to this conviction.


The principles of the Grupo Empresarial SURA Code of Conduct applies to all of its affiliates, including Afore SURA. All of Grupo Empresarial SURA affiliates must comply with the provisions set forth in the Code of Conduct, and regulate in detail those aspects deemed necessary in accordance with SURA corporate governance standards and the legal requirements of its business environment, without exceeding whatsoever the limits established in our Code of Conduct. In addition, it is hereby stated that the corresponding disciplinary sanctions will be conducted in accordance with the legal regulations of each country, as well as Internal Labor Regulations.


At Afore SURA we reiterate our commitment to the implementation of procedures that guarantee that all employees, advisers, managers, and directors learn the provisions set forth in the Code of Conduct through different teaching tools such as multimedia communication assets, internal social media, and digital and in-person training.

Crime
Prevention


Afore SURA has policies in place for money laundering issues that aim to prevent, detect and report suspected transactions with money of illicit origin. With this, local regulatory guidelines on the matter are duly followed, whose basis can be found in the general provisions referred to in Article 108 bis of the Mexican Law on Savings for Retirement, and Article 91 of the Mexican Law on Investment Companies.

These provisions have been established to strengthen the Mexican financial system, and have defined guidelines to prevent, detect and report actions, omissions or transactions that could favor, help, assist or cooperate in any way with the commission of the offense, as per Article 139 of the Mexico’s Criminal Code, or that could be included in the cases set forth under Article 400 bis of Mexico’s Criminal Code.

Thus, Afore SURA’s anti-money laundering policies allow us to know our customers, suppliers, employees, and shareholders, and to fully identify those persons who carry out financial transactions. Also, with the purpose of supporting the authorities against money laundering and the financing of terrorism, we have put in place a standardized and homogeneous process that ranges from the moment a service contract is executed and throughout the permanent monitoring of the transactions carried out in order to prevent, detect and report actions or transactions made with money of illicit origin or that could favor the financing of terrorism.


Afore SURA makes no contributions whatsoever to political parties, candidates, or political organizations.

No violations to the Code of Conduct were recorded in 2024 related to the following issues: corruption or bribery, discrimination or harassment, customer data privacy, money laundering, or use of insider information.

By December 31, 2024, Afore SURA had not been linked to any legal proceedings that could considerably affect its financial situation.

Also, no legal action was filed during 2024 related to any lack of information transparency. As a consequence, Afore SURA does not report any monetary loss in that regard.

Further information can be found in:
The Code of Conduct
The Afore SURA Code of Ethics
Fraud prevention policies
The Anti-Fraud and Anti-Corruption Framework Policy. Grupo Empresarial SURA
The Regional Policy on Gifts, Entertainment, and Events.
Ethics
Hotline


SURA Asset Management (SURA AM) Ethics Hotline is a tool that applies to Mexico as an affiliate, and that allows for the filing of any complaint, accusation, or comment in a confidential and anonymous way. Anyone can access the Ethics Hotline and send their complaint to the website


https://suraam.sistemaetico.com/

Objectives 2025
Objectives 2025
  • The Ethics Hotline will continue to serve as a confidential and secure reporting and communication channel for employees, advisers, customers, suppliers, and other stakeholders.
  • The confidential treatment of the reports received by means of the Ethics Hotline will be ensured through protocols for their investigation, measures for the handling of possible conflicts of interest among officers or areas responsible for conducting investigations, and reports to managing boards.

The information included in this chapter is aligned with the following SDG: