MESSAGE FROM
OUR CEO

Emilio Bertrán Rodríguez
CEO Afore SURA

It is with great pleasure that I present our Annual Report, which summarizes the more relevant material aspects of our management in 2024.

It is with great pleasure that I present our Annual Report, which summarizes the more relevant material aspects of our management in 2024.


MESSAGE FROM
OUR CEO

Emilio Bertrán Rodríguez
CEO Afore SURA





8 million
clients
15.3%
increase in equity from voluntary contributions

This document confirms that we are a company with a long-term strategic vision that clearly expresses the premise that goals are as important as the way in which they are accomplished. With this in mind, throughout 2024 we continued forward with our commitment of creating an environment of greater wellbeing, while also generating competitive yields sustainable throughout time to guarantee better pensions for our slightly more than eight million customers.

Afore SURA represents a major player for our holding company by having 41% share in the operating income of SURA Asset Management, considered the leading Latin American Asset Manager in the administration of pension funds.

Our assets under management in 2024 achieved a 16.4% increase over 2023; on the other hand, voluntary savings closed the year with 15.3% growth in voluntary contribution assets. Our team of experts in investments and diversification work every day to maximize long-term savings for our customers, fully committed to helping them achieve an optimum retirement. The average yield for our portfolios in 2024 was 10.72%, positioning our Company as leaders in the Afore sector. This year has been a clear reflection of our commitment to achieve excellence in investment and risk management. We have been consistent in this endeavor so our customers may have a better retirement. In our measurements for 3, 5, and 10 years, SURA funds rank first or second in the yields table within this industry.

In line with our customer centric strategy, in 2024 an addition was made to our Pension Route site: a section exclusively for ISSSTE customers and a special phone line to accompany them in their pension process. In this manner we continue boosting our pension advice through the Pension Route, which has had over four million hits.

In 2024, Afore SURA was once again recipient of the Silver Analyst Morningstar Classification, the highest granted by this international analysis group. Similarly, Standard and Poor’s awarded Afore SURA the highest rating of AMP-1 (‘Very Strong’) in recognition of the commitment, consistency, and sophistication of our investment process. Moreover, we were recognized as “Pension Fund of the Year” in Mexico by The European magazine, which gives recognition for excellence in the global business community.

Our Company firmly believes that sustainability is a fundamental criterion and an ethical commitment that is fully incorporated into our business management. Consequently, in 2024 considerable progress was made in our commitment to consider any risks and opportunities posed by climate change when making investment decisions and, in regards to our fiduciary responsibility, to promote an orderly transition to a low-carbon economy in line with the Paris Agreement; with global heating no greater than 1.5°C; and a world of zero net emissions.

8 million
clients
15.3%
increase in equity from voluntary contributions
COMMITMENTS
FOR 2025

Our priority in 2025 shall be to elevate our service standards to enhance the experience we offer our customers through different channels of attention.
COMMITMENTS
FOR 2025


Our priority in 2025 shall be to elevate our service standards to enhance the experience we offer our customers through different channels of attention.
As members of Amafore (Mexican Association of Retirement Fund Administrators) we reiterate our commitment to continue collaborating with the authorities, the industry, and civil society to enhance the retirement conditions for Mexican workers.
As members of Amafore (Mexican Association of Retirement Fund Administrators) we reiterate our commitment to continue collaborating with the authorities, the industry, and civil society to enhance the retirement conditions for Mexican workers.
We shall continue furthering the development of an investment strategy sustainable in time, which seeks a correct risk-return ratio.
We shall continue furthering the development of an investment strategy sustainable in time, which seeks a correct risk-return ratio.

During the second half of 2024, double materiality analysis was performed with the purpose of identifying all matters pertaining to achieving our strategic objectives; this stemmed from a diagnostic of environmental, social, and governance topics that are deemed a priority in the management of our Company. This analysis took into account the industry to which we pertain, the vision of stakeholders, and the impact that these matters have on risk strategy and management.

Our corporate principles of Equality, Respect, Responsibility, and Transparency are the backbone of our culture; valuing differences; promoting gender equality, inclusion, and generational diversity; thereby generating an atmosphere conducive to trust, productivity, and collaboration. In keeping with these values, in 2024 we formalized our adherence to WEP (Women’s Empowerment Principles) driven by UN Women and the Global Compact. In this manner, we bolstered our commitment to continue contributing to the UN SDGs (Sustainable Development Goals). Said goals include, among others: 1) Building stronger economies; 2) Establishing increasingly stabler and fairer societies; 3) Improving the quality of life for women, families, and communities; and 4) Promoting best practices in the business sectors.

As a financial services company, we contribute directly to SDG 8 (Decent Work and Economic Growth) in addition to having a direct impact on SDG 3 (Good Health and well being); SDG 4 (Quality Education); SDG 5 (Gender Equality); SDG 10 (Reduced Inequalities); SDG 13 (Climate Action); SDG 16 (Peace, Justice, and Solid Institutions); and SDG 17 (Alliances for the Goals).

SURA Foundation, our primary vehicle for social investment, continued working with partners with whom we share the same purpose: building a better society through quality education and by promoting art and culture, benefitting over 57,000 people of all ages and who live in vulnerable communities throughout 17 states nationwide.

Lastly, I wish to express my appreciation for the hard work and true commitment displayed by each and every team in Afore SURA. Our employees are the fundamental pillar of our strategy and, undoubtedly, their dedication and untiring commitment were a determining factor in helping our customers achieve a better retirement as of today.

Emilio Bertrán Rodríguez
CEO Afore SURA